微软将放弃英特网品牌

较难

高中一年级

说明文

现代科技

IE浏览器已经有接近二十年的历史，自从发布之日起，批评与指责就如影随形。微软公司根据发展形势，决定于今年年底推出ProjectSpartan浏览器，取代这款曾经风光一时的浏览器，以便在竞争激烈的移动浏览器市场中占领一定的份额。

Internet Explorer, the Microsoft browser that is almost 20 years old, is to be killed off and replaced by a new operating system.

使用近20年的微软IE浏览器将被新的操作系统取代。

Microsoft has confirmed that its new browser, code-named Project Spartan, which is due to be unveiled later this year, will not use the familiar Internet Explorer name. "We’re now researching what the new brand, or the new name, for our browser should be in Windows 10," the company's marketing chief Chris Capossela told a conference.

微软已经证实，代号为斯巴达项目的新浏览器将于今年晚些时候推出，它将不再使用常见的IE浏览器名称。“我们现在正为Windows 10系统的新浏览器研究新的品牌或名字，” 微软公司的营销总监克里斯·卡波塞拉在一次会议上说。

Internet Explorer once dominated the market and had more than one billion users but it could not compete when Firefox and Google’s Chrome launched with faster technology and slicker design.

IE浏览器曾主导市场，并拥有超过十亿的用户，但后来无法和高速便捷的火狐和谷歌浏览器竞争。

Microsoft is thought to be dropping the brand in a bid to get rid of “negative point of views" gathered since its 1995 launch. The software is known to be slow and has had various security problems. The company has often talked about changing the browsers’ name to recover its reputation. Nearly a decade ago, Dean Hachamovitch, then-head of the Internet Explorer business, is said to have told an industry conference: “We messed up.”

为了摆脱其品牌自1995年发布以来受到的负面评价，微软将放弃IE浏览器。众所周知，该软件速度缓慢，存在各种安全问题。改变浏览器以恢复其声誉的话题已是老生常谈了。据说，大约十年前，微软互联网浏览器部门总经理迪安•哈查莫维奇在一个行业会议上称：“我们搞砸了。”

Tom Bedecarre, chairman of Akqa, a digital advertising agency, said the Internet Explorer brand was past its sell-by date. “In the war of the future, which is mobile, they’re losing,” he told the Financial Times . “Nobody’s going to download Internet Explorer as their mobile browser.”

雅酷数字广告公司主席汤姆·贝德凯尔说互联网浏览器品牌已经过了保质期。“未来的战争是千变万化的，微软公司正在失去优势，”他告诉《金融时报》说。“没人会下载IE浏览器来作为他们的手机浏览器。”