可口可乐将印刷红色商标提醒高糖

较难

高中一年级

说明文

健康与饮食

像其他公司一样，可口可乐公司反对使用标签方案。但最近的一项民意调查给该公司很大的启发，顾客认为使用标签方案，有助于他们做出正确的选择。这个结果使可口可乐公司高层有很大的转变，决定在其产品外包装上使用红色的标识。

Coca-Cola has agreed to put a red warning logo on its cans to indicate high sugar content following a U-turn by bosses. The company has decided to adopt the color coded system of traffic light labels, which is designed to help consumers identify healthy products and improve their diet.

可口可乐高层态度发生大转变，他们已同意在瓶罐上加入一个红色警示标志以指出高糖成分。可口可乐公司决定采用交通灯式标签颜色编码系统，以旨在帮助消费者们鉴别健康产品、改善饮食。

Coca-Cola, like many other international brands, has long fought against the use of color coded labels, largely because they did not want a red warning logo on cans and bottles. However, it has now decided to fall into line , not least because sales of its full sugar original versions are actually well below those for its healthier alternatives, Coke Zero and Diet Coke. The traffic light labeling system uses red, amber and green on a front of pack nutrition label to identify whether products are high medium or low in sugar, fat, and salt.

同其他许多国际品牌一样，可口可乐长期以来挣扎于是否使用颜色编码标签，主要是由于他们不想让一个红色的警示标志出现在罐子和瓶子上。然而，它现在已同意要这样做，主要是由于原始的全糖可乐销量远远低于更健康的无糖和低糖可乐销量。交通灯式标签系统在产品外包装上使用红色、黄色、绿色，对产品中所含的糖、脂肪和盐的含量是否属于高、中、低做出标示。

The company said its adoption of the new labels were consistent with a commitment to provide consumers with transparent nutrition information on the front of its packs. Jon Woods, general manager of Coca-Cola UK and Ireland, said: ‘We carefully considered the new scheme when it was announced last year but decided to continue with the single-color GDA (guideline daily amounts) system that was tried and tested across Europe.’

该公司称，使用新标签符合我们向消费者所做的，在产品包装前部提供明显营养成分表的承诺。可口可乐英国和爱尔兰公司总经理乔恩·伍兹说：‘去年公布时，我们认真考虑了这个新方案，但我们还是决定继续使用经欧洲试验过的单色印刷的系统。

“We have monitored the labeling scheme since it started to appear in-store and asked shoppers in Great Britain for their views,” he said, “Our UK consumers have told us they want a single, consistent front-of-pack labeling scheme across all food and drink products to help them make the right choices for them and their families. We have therefore decided to put the new scheme on our packs here.”

“我们一直在监控这种标签方案，从它开始出现在商店时，我们还问了许多英国的顾客对此的看法，”他说，“我们的英国消费者告诉我们，他们想要一种单一一致的出现在所有食品和饮料外包装上的标签方案，这样才能帮助他们为自己和家人作出正确的选择。因此我们决定把这种新方案用于产品外包装上。

Public Health Minister Jane Ellison said: “I am delighted that Coca-Cola Great Britain has adopted this Government’s voluntary front-of-pack labeling scheme. It will help consumers make informed choices and lead a healthier lifestyle. We want all businesses to give people clear and consistent information about their food and drink.”

公共卫生部长简·埃里森说：“我很高兴，可口可乐英国公司使用了政府无偿提供的外包装标签方案。这将帮助消费者作出正确的选择，享受更健康的生活方式。我们希望所有的企业，能够给人们关于食物和饮料的清楚一致的信息。